Wednesday, 6 March 2013


All media are forms of representation. the people involved in making the representation are all governed by their beliefs, values and most importantly their attitudes. this means that not representation is objective.
The representation of gender is an important theme in music videos as their are many stereotypes relating to gender across different genres. for example in many music video's there is a 'hopeless romanic', women portrayed as sex objects, 'the hard man' and 'the lad about town'.  in music video gender seems to be polarised (direct opposite)- men are aggressive whilst women are passive, men are portrayed as wanting to have sex, whilst women are seen as sex objects. Laura Mulvey's suggested that women in film are represented  as 'objects', images with visual and erotic impact. most films position the audience as male, and give them an active role in viewing the female subject and gain pleasure from doing so. women are either seen as 'voyeuristic' which is viewing women as virtuous and beautiful which is what i have done for my music video as i wanted it to be more of a romantic tragedy than an 'fetishistic' which is viewing women as excessively sexual beings.
In my music video i would say my actress is stereotypical in the sense that she is passive and a hopeless romantic. however, you could say that as she appears more in the music video than the male character is is in the power position. in Christina Aguilera's music video 'Dirrty' she is merges both the 'voyeuristic' and 'fetishistic' view as even though she is "the naked-ass girl in the video, but if you look at it carefully, i'm als at the forefront. im not just some lame chick in a rap video; im in the power position, in complete command of everything and everybody around me," Christina Aguilera.

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