Thursday, 29 November 2012

Day 4:

i decided to do a storyboard of my music video on this day as it is very important and needed to be done soon as i can't start shooting when i don't no what to base my scenes on. i finish my storyboard and will publish it once it has been checked. i have also decided to finish the editing of my shot video of Izzy today, all i need to do is cut down the video to about 3:50, add music and titles.

Day 3:

as i had a 50mins free i decided to edit my short film of Izzy. i cut down all the scenes i wanted after i keep a log on the scenes . however in class a small group of us decided to practise continuous editing as we would need to include this in our music videos. we filming as short sequence of a girl walking through a door to talk to her friend. we have decided to edit the film on Friday.

Monday, 26 November 2012

Pre Production

Day 2:

on day two i decided to do a mood board of different ideas and inspirations i had for my music video. i came up with a range of idea but mainly focused on the camera angles i would uses and the mise-en-scene of my protencial music video.

Pre-production diary

Day 1:

I decided for the first day of Pre- production to film the model i will be using for the music video. i filmed her in school in an activity to get a basic idea of what she would be like on camera. i filmed her using a hand held camera and a shoulder mount to see what effect this would have. i also used a range of different shots such as close- ups and long shots to see what this would look like.
The song I'm using and why I chose it

I have decided to use "Birdy's" song 'Skinny Love' for my music video, even though she already has a music video for this song i will make mine completely different. I decided to use this song as it is very powerful and mysterious, and I think I could create an unusual music video with this song.
I researched Birdy's record company (14th Floor Records) so I could ask for permission to use her song. this is what i wrote.

Wednesday, 7 November 2012


my target audience is girls and boys aged 17-25. i have decided to target this age group this is the most popular age group that go online; this allows me to have a lot of people viewing my music video. i have set up my music video with some scenes and effects which will target both genders. i have targeted the girls by creating a storyline they can relate too, of having your heart broken by a breakup or in the case of this music video as death. i have also attracted boys to the music video by having an attractive female lead but i will also film the music video in a homemade video effect which will appeal to boys as they will feel apart of the storyline making it seem like they are the ones being with her.

Sunday, 4 November 2012

Bullet point list showing the development of the music video from early films

1927 The Jazz Singer
This was the first “talkie” film. It showed the power of combining a film with music. The shock of hearing “Folks, you ain’t heard nothing yet” on an established medium like the silent movies changed the world for ever.

1933 42nd Street
This was a Busby Berkeley choreographed musical. It was sexually charged with lots of females performed synchronised dance routines. It took the audience out of the despair of economic depression and made their lives exciting.

1955 Oklahoma
A film from the musical. This was the great age of musicals when songs and dances within a play helped the plot along and supported characterization.

1964 A Hard Day’s Night The Beatles
This film established the elements of the modern video. Its visual style of unconnected music and action placed the emphasis back on the music and away from the plot of traditional musicals. It was also promotional for the sale of albums and professionally directed.

1966 The Monkees TV series
This was a TV series with an assembled boy band that mimed to music. The format followed The Beatles A Hard Day’s Night with plotless anarchic youthful action linking songs that were heavily promoted as singles.

1975 Bohemian Rhapsody Queen
This short film was surrealistic rather than natural and aided the promotion of the music of bands that were not simply mainstream “pop” music, or popular, but were more pretentiously  “rock” music, and which was “art”.

1981 MTV
A television station devoted to music videos, where music and artists were promoted through not only the sound of their music but also the visual image. The video became critical in catching the eye as well as the ear of the audience.

1984 Thriller Michael Jackson
Music video goes Hollywood. This was a big budget music video made to the standards of a Hollywood film with special effects, choreography and professional direction.

1989 Like a Prayer Madonna
Madonna fully exploited the medium of the music video courting controversy with Catholicism and sexual themes. The music videos were very expensive to produce, designed to shock but made Madonna into the biggest selling solo artist of all time.

2005 Lily Allen on Myspace
The internet and social media broke the stranglehold of the professionally and expensively produced music video. The first artist to self promote and develop a following was Lily Allen.

Thursday, 1 November 2012

This is a still from Paloma Faith’s music video- “Picking up the Pieces”.

I decided to write a textual analysis of the artist Paloma Faith as her songs are in the same genre I would like to make my music video –‘Chamber’ and ‘Indie pop’.

I chose this particular shot as I think the image sums up the song as it’s about feeling isolated as a result of unrequited love. The long shot of her on a bench shows how there is no one around, which makes her seem lonely and isolated. The washed out colours of the background and the bench add to the depressing atmosphere, as there is no vibrancy apart from her red hair, which makes her stand out. I think the reason she is sitting on a bench is not just because she is outside but because a bench is meant to be filled with people but as she is alone it shows her isolation because of unrequited love. The scale of the bench also adds to the feeling of being alone as it is too big for one person.

The old fashioned house behind Paloma is in contrast with her modern hair colour and her make-up as this adds to the feeling of her being out of place. From this shot I believe the artist is hyperconscious of her appearance, as the respectable, old-fashioned outfit doesn’t match her usual quirky style. This again links in to how she feels out of place and unloved. However, the bright colours of the outfit and hair colour do make her stand out, as she is the only lively thing in the shot.

The body language of the artist shows how she feels like an outsider, as she isn’t taking up much room. The high key lighting makes the shot seem believable, as it looks naturalistic. I don’t see any intertextual references with films or other music videos.